Beatriz Lacave

Beatriz, who holds a Master’s in industrial engineering from the ICAI School of Engineering, at Universidad Pontificia de Comillas in Madrid, advises a broad range of telecom clients in Europe, South America, Northern Africa, South East Asia, and Australia. “I advise all types of clients in the telco space, from infrastructure heavy incumbents to ultra-lean challengers” she says.

She’s seen her work make an impact on customers, as well as clients. “In addition to sustained top-line growth, the CBT platform delivers fully personalized commercial offers that have contributed to increase TNPS,” Beatriz notes. “In-app tailored recommendations, which can be redeemed in just three clicks, have also helped to accelerate the transition to digital.”

But it’s not all work, all the time. Beatriz is passionate about water sports and boating. “I have the scuba diving PADI Open Water Certification and a sailing license for boats up to 24 meters,” she says.