The Vice Presidents at OLLY are responsible for overseeing and driving the strategic direction of their respective departments. The VP of Creative leads brand innovation and marketing initiatives, the VP of Finance manages financial planning and reporting, the VP of People + Culture fosters a positive workplace environment and employee development, and the VP of Ecommerce optimizes the company's online sales channels and digital presence. Together, they ensure that OLLY fulfills its mission of inspiring lifelong healthy habits.