shubham garg

Shubham Garg has a wealth of experience in analytics and business intelligence. shubham has been working as an Analytics Lead for Olsam since 2021. Prior to that, they were a Senior Manager Business Intelligence for Razor Group since 2021. shubham was also a Senior Manager Analytics for Peppertap (B2C Online Retail Vertical) from 2015 to 2021, where they analyzed overall business trends and consumer behaviour, worked on large sets of unstructured data, and developed insights to assist strategic planning and improve overall customer experience. shubham also worked on web/mobile app analytics, marketing campaign measurement, A/B testing, ROI analysis, and dashboards. From 2014 to 2015, they were a Business Analyst for Airtel, where they prepared and analyzed key performance indicator (KPI) reports showing revenue generation opportunities/business profitability, derived compelling insights that helped business take decisions, and improved efficiency and accuracy in exploration, designing and impact assessment of different acquisition sources, up-sell, reactivation, and feedback campaigns. From 2013 to 2014, they were a Senior Business Analyst for Inductis, where they tracked and analyzed spend patterns of customers from different business divisions using SAS & SQL, and built a framework to identify profitable customer segments on over-limit transactions authorization. From 2011 to 2013, they were a Senior Business Analyst for Mu Sigma, where they were instrumental in automating, re-structuring and consolidating various key reports for the client, and identified top keywords across different categories to enable effective allocation of daily/monthly advertising budget.

Shubham Garg attended National Institute of Technology Rourkela from 2007 to 2011, where they obtained a Bachelor of Technology (B.Tech.) in Mechanical Engineering.