Hans Edlund

Chief Strategy Officer (CSO) at Omniarch

Hans Edlund has a comprehensive work experience spanning several industries and roles. Hans started their career as a Second Lieutenant in the Swedish Armed Forces, serving in the Norbotten Artillery battalion from January 2002 to August 2003.

Afterwards, Hans worked as an Economic and Account Manager, and later as a Chef, at Ryds Herrgård from October 2004 to June 2007.

Hans then joined TCB Group AB as the CEO, where they played a pivotal role in developing the company from start-up phase to a turnover of 12 MSEK and managing a team of 4 employees. Hans'smain focus was on business development, marketing, and sales. Hans served in this position from November 2008 to December 2013.

Subsequently, they completed their Master's thesis at Saab Ventures from June 2008 to November 2008.

From December 2013 to November 2015, Hans worked as the Head of E-commerce at Ocay AB, where they were responsible for the company's online channel and achieved a turnover of 200 MSEK.

Hans then joined Polarn O. Pyret as the Head of E-commerce from November 2015 to February 2019, overseeing the digital operations and growth strategies of the leading kids wear brand in Sweden.

After that, Hans joined Omniarch in February 2019 as a Senior digital consultant, specializing in digital assessments, growth strategy, and business development. Hans worked with high-profile clients like Nelly and was instrumental in their digital business growth until February 2021.

In January 2020, Hans took on the additional role of Head of Omniarch Asia, leading the company's operations and growth in the Asian market until June 2021.

Within Omniarch, they were promoted to Chief Operating Officer in February 2021, where they demonstrated strong leadership skills in managing the company's operations.

In 2023, Hans became a Partner and Chief Strategy Officer (CSO) at Omniarch, where they continue to leverage their extensive experience to drive the company's growth and strategy.

In addition, Hans joined bubbi.ai in January 2023 as a Business Advisor to provide guidance and support to the organization.

Overall, Hans Edlund has a diverse background in various industries, showcasing their expertise in e-commerce, business development, leadership, and strategy.

Hans Edlund pursued their education in a chronological manner, starting with ABB Industrigymnasium from 1998 to 2001. There, they earned their high school degree with a focus on Natural Sciences. Following this, they attended Linköping University from 2003 to 2008, where they obtained a Master of Science degree in Industrial Engineering and Management. During their time at Linköping University, Hans focused their studies on Energy Systems, Project Management, and Marketing. In May 2013, they further expanded their knowledge by obtaining a certification as a Conversion Manager from Conversionista!

Links

Timeline

  • Chief Strategy Officer (CSO)

    February, 2023 - present

  • Partner

    February, 2021

  • Head of Omniarch Asia

    January, 2020

  • Head of E-commerce at Mini Rodini

    March, 2019

  • Senior digital consultant

    February, 2019