Lina Rörby Franzén

Global Marketing Business Excellence Director at Oncopeptides AB

Lina Rörby Franzén has diverse work experience in various companies and roles. Lina currently holds the position of Global Marketing & Business Excellence Director at Oncopeptides AB (publ) since January 2023. Prior to this, they served as the Head of Marketing at Viatris from June 2021 to October 2022. From February 2016 to June 2021, Lina worked as the International Brand Director at Sobi - Swedish Orphan Biovitrum AB (publ).

Before that, they held roles at Elekta, where they were the Manager of Commercialization Management from August 2015 to February 2016, and the Strategic Marketing Manager responsible for Neuroscience from May 2013 to August 2015. Lina also worked at Dako as the Head of ComEx Programs & Planning from March 2012 to April 2013 and as the Global Product Manager for IHC Reagents from November 2011 to March 2012.

In addition, Lina has experience working at Pfizer, where they held various roles such as the Local Customer Manager from December 2010 to October 2011, the Regional Brand Manager for Endocrinology in Emerging Markets from February 2010 to November 2010, the Manager for Urology in Management Science from September 2009 to February 2010, and the Corporate Development & Analysis/Specialty Care Manager from August 2008 to September 2009. Lina also worked at Procter & Gamble as an Assistant Brand Manager for Oral-B from January 2008 to July 2008 and as an Assistant Brand Manager Intern from May 2007 to August 2007.

Lina began their career as a Brand Manager at Aquavit New York from June 2006 to January 2007.

Lina Rörby Franzén's education history began in 2000 at Stockholm University, where they pursued a Bachelor of Science (BSc) degree in Social Sciences. Lina completed their undergraduate studies in 2006.

In 2004, Lina participated in an exchange program at Syddansk Universitet - University of Southern Denmark, focusing on International Marketing and Consumer Culture. This exchange lasted for one year, from 2004 to 2005.

Lina then enrolled at the Stockholm School of Economics from 2005 to 2008, earning a Master of Science (M.Sc.) degree in Economics and Business, with a specialization in Marketing/Consumer Marketing.

In 2007, Lina further expanded their knowledge and experience by attending Duke University - The Fuqua School of Business as an exchange student. During their time at Duke, they took MBA courses, specifically focusing on Health Care Marketing.

In 2009, they pursued a Basic Course in Medicine at LIF: The Research-based Pharmaceutical Industry in Sweden. However, the specific degree earned during this period is not mentioned.

Based on the provided information, Lina Rörby Franzén has a diverse educational background with a strong focus on economics, business, and marketing, complemented by a brief study of medicine.

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  • Global Marketing Business Excellence Director

    January, 2023 - present

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