Irfan Firmansyah

Irfan Firmansyah is an experienced professional specializing in digital strategy and marketing, currently serving as the Head of Digital Portfolio Strategy at Sinarmas Land since September 2022, where responsibilities include analyzing business processes, implementing digital strategies, and leading cross-functional teams. Additionally, Irfan holds the position of CEO at OneSmile, Indonesia's largest residential community app, overseeing significant projects such as collaboration with Microsoft on AI. Previous roles include Head of Growth at Vidio, Head of Digital Commerce and Loyalty at PT Smartfren Telecom Tbk, and various positions at Grab, Tokopedia, and PT Bank Mandiri, with a strong focus on customer engagement, product marketing, and strategic partnerships. Irfan holds a Master of Science in Marketing from Wageningen University & Research and a Bachelor's degree in Communication Science from Universitas Padjadjaran.