Kimberly Wiessner

Kimberly Wiessner is a seasoned professional in product design and user experience with extensive leadership experience across various industries. Currently serving as a Founding Member at Sidebar and as Senior Director of Product Design & UX Research at onXmaps, Inc., Kimberly focuses on evidence-driven design to enhance outdoor adventure experiences. Previous roles include Director of Platform Product Design & CX Strategy and Principal UX at REI, where Kimberly emphasized customer-centered design. At USAA, Kimberly led innovation efforts to create disruptive business models, and at HSBC, Kimberly guided global UX initiatives across multiple regions. Additionally, Kimberly has entrepreneurial experience as the owner of Kim Wiessner Makes Art and has held academic positions teaching design. Kimberly holds a Bachelor of Fine Arts in Graphic and Interface Design from the University of Idaho.