Rob Hickernell

Rob Hickernell has a diverse work experience spanning over two decades. Rob is currently working at OPEN MINDS Circle as the Executive Vice President. Prior to this, they held the role of Senior Associate at the same company.

From 2017 to 2021, Rob worked as a Digital Marketing and Strategy Consultant at Live Oak Associates, LLC. In this role, they provided independent consulting and advisory services to B2C and B2B SaaS companies. Rob created and executed digital marketing strategies, optimized click to conversion, and improved campaign metrics.

Before that, Rob worked at AOL for a significant period. Rob held various positions including Vice President of Search, Director/Senior Director of Product Management, Principal Business Planning Manager, and Program Director of Broadband Marketing. At AOL, they were responsible for revenue growth, business development, data analytics, and digital marketing for the search product.

Prior to their time at AOL, Rob worked at MCI Telecommunications Corporation as a Senior Manager of Sales Operations, and at UUNET as a Senior Account Manager.

Overall, Rob has a strong background in digital marketing, strategy, revenue growth, and business development across different industries.

Rob Hickernell holds a Bachelor of Science (BS) degree in Business Administration from Towson University. Rob also obtained a Master of Business Administration (MBA) degree in Business Administration from the University of Baltimore Merrick School of Business. Additionally, Rob Hickernell has several certifications, including Advanced Google Analytics 2017, Analyzing Your Website to Improve SEO, Product Management: Building a Product Strategy, Advanced Google AdWords 2017, SEO Foundations, Google AdWords Mobile Certification, and Google AdWords Search Certification.