Luc Penven

Luc Penven is a seasoned executive with extensive experience in commercial development and sales management. Since January 2008, Luc has served as the Directeur Général en charge des Forces de vente et du Merchandising at OPTIMARK, leading the company's commercial strategy and growth initiatives. Prior to this role, Luc founded and managed a commercial development consulting firm and held significant positions at Cadbury Schweppes and Pernod Ricard, where responsibilities included overseeing national client relations for prominent brands. Luc's career began at Nestle S.A. as Chef de secteur GMS, demonstrating a long-standing commitment to excellence in sales and marketing across various sectors.