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Starlene Lara

Principal Designer at Optym

Starlene Lara has a diverse work experience in the field of graphic design and marketing. Starlene most recently worked as a Principal Designer at Optym starting in 2022. Prior to that, they were a Graphic Designer / Marketing Representative at Essilor Vision Foundation - USA from November 2020 to August 2022. In this role, they led marketing and design tactics on branded campaigns, fundraising initiatives, and partnership programs, and designed across various mediums of print and digital media.

Before that, Starlene worked as a Production Designer at Compass from December 2019 to April 2020, where they developed creative for branded assets across social media, print, and digital platforms. Starlene also collaborated with the Creative Director and Graphic Designers to assist with client deliverables, edit artwork layout and design, and organize files.

Starlene also gained experience as a Contract Graphic Design Specialist at National Vision Inc. in November and December 2019. In this role, they spearheaded creative and design for social media advertisements, website banner ads, email campaigns, and photography. Starlene managed and designed for National Vision and umbrella accounts such as America's Best, Eyeglass World, and Walmart Vision.

Earlier in their career, Starlene had contract roles as a Graphic Designer at Hexagon AB from March to November 2019, a Freelance Graphic Designer at The Marble Agency from August 2018 to January 2019, a Contract Studio Artist at TracyLocke in October 2018, and a Contract Graphic Designer at Envision Healthcare from August to October 2018. These roles involved designing for digital and print mediums, collaborating with creative teams, and managing and organizing design assets.

Additionally, Starlene has experience in education as a Visual Communications Adjunct Professor at Dallas College Brookhaven Campus from May 2017 to June 2018. Starlene specialized in teaching design applications, typographic techniques, and communication processes through visual design, with a focus on dual credit courses such as Digital Imaging, Illustration, and Photoshop.

Lastly, they worked as a Freelance Graphic Designer at Plano Magazine from February to April 2018. In this role, they spearheaded and developed creative for various magazine layouts, email ads, and blog imagery, and managed content and website upkeep.

Overall, Starlene Lara has extensive experience in graphic design, marketing, and education, with a strong track record of leading creative projects, collaborating with diverse teams, and delivering impactful design solutions.

Starlene Lara obtained a Bachelor of Fine Arts (BFA) degree in Visual Communications from The University of Texas at Arlington. This educational journey took place until 2017, but there is no information available regarding any prior education.

Links

Timeline

  • Principal Designer

    October, 2022 - present

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