Badr El Aini

Badr El Aini currently serves as the Max it Chief at Orange Maroc, overseeing the development of a unified digital ecosystem aimed at fostering business growth and new revenue streams since July 2023. Previously, Badr held the position of Senior Expert in Marketing, Communication, and E-commerce, where the successful launch of the first 100% digital brand, Yoxo, and the chatbot Djingo marked significant achievements from October 2018 to May 2023. Prior experience includes roles as International Brand Manager at Orange Groupe, where strategic communication campaigns were deployed across regions, and Digital Communication Expert at Orange Maroc, contributing to the rebranding of the Méditel brand. Badr also initiated the social media strategy at Orange Maroc as a Social Media Manager, significantly increasing the company's Facebook presence. Earlier experience includes a role as a Microsoft Student Partner and education in Marketing, Management, and Communication from TBS Education.