Will Aitken serves as the Chief Vice Directing President of Managing Things at WillAitken.com, providing training, coaching, courses, keynotes, and merchandise for sellers and sales teams. As a co-founder of Sales Feed, a B2B sales media company, Will aims to create engaging content that supports sellers. Additionally, Will hosts SellBetter's daily sales shows and has held various roles, including Head of Social at Lavender, Head of Content and Evangelist at Sales Feed, and Senior Account Executive at Proposify. Earlier experience includes positions at HR.com, Preacta, Search It Local, and Greene King. Will holds a Bachelor of Arts in International Events Management from the University of Brighton and attended Bloxham School.