Serena Giovi

Serena Giovi has over 25 years of experience in the beauty industry. Serena is currently serving as the Chief Marketing Officer for bareMinerals at Orveon Global since December 2021. Previously, Serena worked at Shiseido as the SVP of Global Brand Marketing & Integrated Communications for bareMinerals and later as the SVP of U.S. Marketing for bareMinerals and Buxom. Prior to that, they held various senior marketing positions at Coty, Stila Cosmetics, Ouidad, L'Oréal, Revlon, and Burson-Marsteller. Throughout their career, Serena has demonstrated their expertise in brand marketing, integrated communications, digital and social media, influencer marketing, eventing, education, and sales. Serena has successfully led global teams and implemented strategies that have driven brand growth, retail sales, and customer engagement.

Serena Giovi pursued their education at St. John's University, The Peter J. Tobin College of Business, from 1999 to 2000. During this time, they completed a Master of Business Administration (MBA) degree with a specialization in Marketing.