Emmanuel TRA BI is a seasoned professional in the fuel and retail industry with extensive experience in management and business development across West Africa. Currently serving as Regional Retail Manager at Oryx Energies since July 2020, Emmanuel oversees the retail network across six countries, focusing on growth and process improvement. Previously, Emmanuel held the position of Commercial and Marketing Director at OLA Energy Côte d'Ivoire, where notable achievements included winning the 2018 Retail Growth Award. Earlier career experiences include roles at VIVO ENERGY and Shell, where responsibilities encompassed retail management, business development, and strategic planning across multiple African countries. Emmanuel holds a Master's degree in Commerce, Marketing, and Finance, along with executive education credentials from MDE and IESE Business Schools.
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