Claudia van der Plas

Claudia van der Plas is currently the Inbound Marketing Manager at Otrium. Claudia has previously worked as a Global E-mail & CRM Marketeer at Omoda from May 2018 to January 2020, and as an Online Marketing Intern at Duifhuizen tassen & koffers from August 2017 to December 2017.

As an Email Marketer at Omoda, Claudia was responsible for email strategy & planning, creating innovative emails, optimizing segmentation, growing the subscriber base, increasing email performance, creating relevant customer journeys, and making the Club Omoda loyalty program visible.

During their internship at Duifhuizen tassen & koffers, Claudia conducted research for their thesis on "webshop personalization". To get a better understanding of customer needs on this topic, they organized customer evenings and interviewed employees and experts. Claudia also worked on the content team, writing SEO texts, product descriptions, setting up and managing marketing campaigns, link building, and other online marketing activities. In March 2018, Claudia's thesis and internship were rated best in class (average grade: 8.2) and they won the INretail award.

Claudia van der Plas has a Bachelor of Business Administration in Fashion from TMO Fashion Business School and a HAVO from Calvijn 't Groene Hart. Claudia also has certifications from Growth Tribe in 2-Day Growth Hacking Crash Course, NiMA in NIMA B1, and Detex Opleidingen in Sportadviseur, Photoshop & Illustrator, Jeansadviseur, Modeadviseur, and Schoenadviseur.

Some of their coworkers include and Thomas Mutsaerts - Lead Pricing Analyst. Claudia van der Plas reports to Sakshi, VP, Growth.