Ajay Shah (He / Him)

I'm Ajay, a Senior Product Designer based in London. I currently work at Otta, who is on a mission to build a better way for candidates to find a fulfilling role in tech.

Before this, I worked at Gousto on the sign-up experience for new customers. My role was embedded in discovery, exploring new opportunities in our sign-up journey for conversion rate optimisation (CRO). I regularly conducted research with prospective customers, used various data points to inform decisions such as analytics and Hotjar, and designed based on findings. This was an iterative process, and all of this fed into experiments (A/B tests) to evaluate designs effectively.