Latoya Torrance

Latoya Torrance has a diverse range of work experience spanning various roles and industries. Latoya is currently working as the Content Marketing Lead at Ottimate. Prior to this, they founded their own company, Human Over Perfect, in 2021.

Latoya also worked at Citrix as a Senior Product Marketing Manager from July 2021 to December 2022. In this role, they led the go-to-market strategy for the client-focused area of the business, conducted customer and market research, and developed product positioning and messaging strategy.

Before joining Citrix, Latoya held multiple roles at IBM. As a Product Marketing Manager at IBM Watson Health, they managed the consumer health product portfolio and collaborated with cross-functional teams to drive pipeline and revenue goals. Latoya also worked as a Web Globalization Strategist, where they redesigned the asset globalization process to reduce delivery time.

In 2015, Latoya founded their own company, Endear Content, where they provided content strategy and creation services to brands. Latoya served as the Founder and Chief Content Strategist until January 2021.

Prior to starting Endear Content, Latoya worked as a Content Strategist at LeadG2. In this role, they managed content for multiple clients, developed buyer personas, conducted market research, and implemented a content planning process.

Latoya also has experience as a Marketing Content Coordinator at Advance Auto Parts, where they managed marketing content for the e-commerce business and launched social media ad campaigns. Additionally, they worked as a Research and Marketing Specialist at AlphaBEST Education, Inc., where they led marketing efforts for two brands and spearheaded the redesign of ExtendEDNotes.

Overall, Latoya Torrance has a strong background in content marketing, product marketing, and strategy development, with a focus on customer research, messaging, and go-to-market strategies.

Latoya Torrance attended the UNC Hussman School of Journalism and Media from 2007 to 2011, earning a Bachelor of Arts degree in Journalism. During the same period, they also pursued a Bachelor of Arts degree in Public Relations at the University of North Carolina at Chapel Hill. In terms of additional certifications, Latoya Torrance obtained various certifications from different institutions such as the Product Marketing Alliance, LinkedIn, Pragmatic Institute, IBM, and Lynda.com. The certifications cover a range of topics including go-to-market strategies, stress management, foundations, navigation and layout, enterprise design thinking, online marketing, and content strategy.