Nicole Arsenault

Nicole Arsenault, MS MBA, is a seasoned marketing professional with extensive experience in digital marketing and communications across various industries. Currently serving as Director of Digital Marketing & Brand at Outset Medical, Inc., Nicole has successfully developed and executed multi-channel campaigns and led social media marketing strategies that significantly improved performance. Prior roles include senior management positions at BD, where strategies for increasing market awareness and optimizing communications for various events were implemented. Nicole's previous experience includes a role as Marketing Communications Manager at GenMark Diagnostics, where a global MarCom strategic plan was executed, and earlier positions focused on project execution and marketing during time at Aperio, Novelis, Buxco, and Systel Business Equipment. Academically, Nicole holds an MS/MBA in Marketing from San Diego State University, a Digital Marketing Specialized Certificate from the University of California, San Diego, and a BS in Business Administration from the University of North Carolina Wilmington.