Senior Directors

The Senior Directors at Ovative Group lead specialized teams within their respective domains—Marketing and Media Strategy, Engineering, Feeds & Tags, Measurement Strategic Initiatives, Information Technology, and office management, particularly at the New York office. They are responsible for driving strategic initiatives, overseeing project execution, ensuring the integration of innovative metrics such as Enterprise Marketing Return (EMR), and fostering a collaborative environment that aligns with Ovative’s mission to transform marketing success metrics. These leaders ensure that the company’s services and strategies deliver measurable, exceptional performance for clients.