Zak Haines

Zak Haines has a diverse work experience in various roles and companies. Zak started their career as a Webmaster and Information Support at Northern Illinois University from 1997 to 1998. Zak then moved on to Digital River, Inc., where they worked as an Associate Director, Client Marketing from 2000 to 2012, responsible for hiring, training, and evaluating program managers and analysts, as well as overseeing strategic initiatives and expansion of online paid search marketing campaigns. In 2012, Zak joined Ovative Group as a Senior Director, SEM Product. Zak played a crucial role in growing the search marketing team to a multi-million-dollar business and later focused on enterprise capabilities to enhance measurement and activation of media services teams.

Zak Haines obtained their BA degree in Philosophy, Sociology, Classics from Macalester College, where they studied from 1996 to 2000. In terms of additional certifications, they became a MAP Certified professional through MAP Certification by Ovative group in September 2019. Zak also holds certifications in Google AdWords, specifically in video advertising obtained in September 2016, Google Merchant / Shopping obtained in January 2015, Marin Certified Search Specialist obtained in January 2015, Bing Ads Accredited Professional obtained in January 2014, Kenshoo Enterprise obtained in September 2012, Google Analytics Individual Qualification obtained in July 2012, Google Display Qualification obtained in February 2012, and Google AdWords Qualified Individual obtained in December 2004.