Glau Viana

Glau Viana possesses extensive experience in marketing and content strategy, currently serving as Gerente de CRM e Inbound Marketing at Oya Care since May 2022, where responsibilities include implementing inbound marketing strategies and CRM systems to enhance customer engagement. Prior roles include Estrategista de conteúdo and Coordenador de marketing at FIEMG Lab, focusing on scientific communication and digital marketing strategies, as well as Content Management Specialist at Smartalk, contributing to storytelling and content marketing for Brazilian brands. Earlier positions include Senior Marketing Analyst at Potencial Masculino, where Glau significantly boosted organic traffic and revenue, and various design roles that laid a foundation in graphic design. Academic qualifications include an MBA in People Management and Leadership from Pontifícia Universidade Católica do Rio Grande do Sul and a Bachelor's degree in Graphic Design, among others.