Connie Ruiz

Executive Director - USA Expansion at P20 | EMS Studio

Connie Morrissey Ruiz is a seasoned fitness industry professional with extensive experience in business development and franchising. As Co-Founder and Executive Director of USA Expansion at Personal20 - Electro Fitness Studio since February 2016, Connie has successfully launched Whole Body Electronic Muscle Stimulation workouts in the United States. With a long-standing affiliation with IHRSA since 2003 as a member and speaker, Connie has earned recognition for contributions to discussions on franchise models and weight management programs. Previously, as President and Co-Founder of Vivafit, Connie led substantial growth, generating over $20 million in revenue and achieving significant market share in Portugal. Additionally, the founder of a consulting practice, Connie utilizes over 20 years of industry experience to assist companies in enhancing revenue and operational success. Early career achievements include managing fitness programming at Holmes Place Iberia, where operational efficiencies and staff retention were significantly improved. Connie holds a BA in Communication, Gerontology, and Spanish from the University of North Carolina at Greensboro.

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