Caleb Bethea

Caleb Bethea is an accomplished Senior Editor at Pace since May 2023, where responsibilities include managing a significant $3 million account, overseeing freelance content creation, and implementing a data-driven SEO strategy. Prior experience includes serving as Lead Copywriter at Nice Brands from April 2022 to May 2023, where Caleb revamped brand books for multiple eCommerce companies and produced high-volume content for extensive email lists. An MFA candidate in Fiction at the University of South Carolina, Caleb also held the position of Creative Director at Heritage Brands, leading creative strategy and fostering a network of junior writers, achieving notable business growth. Previous roles also encompass copywriting for social media and story-driven content for eCommerce clients.