Farhan Hafetz

Farhan Hafetz is a seasoned marketing professional with extensive experience in brand management and product development across various sectors. Currently serving as the Head of Brand Management and New Product Development at PADIBERAS NASIONAL BERHAD, Farhan has contributed to the success of Malaysia's top rice brand, JASMINE, since July 2022. Previously, Farhan held prominent roles including Communication & Consumer Marketing Manager at Baba Products (M) Sdn Bhd, where BABA'S spices solidified their market leadership, and Senior General Manager, Head of Group Marketing at FGV Holdings Berhad, focusing on SAJI cooking oil. Farhan's experience also includes strategic roles at 16TWO, Ideascape Consulting Group, and FELDA Wellness Corporation, alongside entrepreneurial ventures like co-founding iKahwin.my. Farhan's educational background includes a Master of International Business and a Bachelor of Commerce, both from Deakin University.