Account Executive, B2b Technology

Padilla's B2B Technology practice is looking for a strong Account Executive to join our growing team in Minneapolis. An Account Executive (AE) should have two year or more years of relevant professional experience and should understand the basic fundamentals of marketing communications and public relations. This is an extremely important position, providing a great deal of experience that grooms and prepares individuals for a successful career.

AEs at Padilla are responsible for defining, organizing and executing work, delegating assignments to other staff members, writing and editing copy, managing digital and social content, reporting and documenting results, establishing and monitoring client budgets, maintaining quality work standards, and establishing good working relationships with clients, the media and vendors. In addition, AEs begin to implement fully “managing up,” or making sure their supervisors are doing their part to support job performance and meeting of commitments.

An AE actively participates in generating new business for the agency. This primarily involves research, writing and presenting proposals, but may also include prospecting and lead generation. An AE demonstrates a willingness to handle work that falls outside of the official job description, when necessary, including aspects of other positions or temporary assignments involving other accounts.   

WHAT YOU’LL BE DOING:

• Working with leading business-to-business clients across IT and supply chain sustainability to support paid, earned, owned and shared/social communications program development and execution.
• Demonstrating sufficient knowledge of marketing and communications and public relations for highly technical business-to-business clients, including the components of a plan and the differences between goals, objectives, strategies and tactics
• Demonstrating the ability to write effectively across formats, including web and digital content, social media postings, press releases, pitch letters, client memos, and other materials with editing by supervisors
• Demonstrating an understanding of the creative and social process and how to effectively work with creative and social leads as a representative of the client team
• Budgeting projects and timelines accurately and manage the project within the budget and deadlines
• Assisting in developing presentations, delivering pitches and participation outreach
• Establishing and building strong relationships with key media who are important to clients
• Meeting all deadlines and keep supervisors informed of progress on projects
• Analyzing a client’s situation and develop sound recommendations
• Delegating assignments and bring in senior people where appropriate
• Implementing major company initiatives, including media interviews/tours, brochures/newsletters, surveys, special events, social and digital media initiatives, etc.
• Understanding digital and social media and how to effectively use it to achieve client objectives
• Demonstrating a good understanding of how technical trade media works and how to successfully pitch stories that might feature or include technology clients
• Creating high quality media lists
• Joining a marketing/communications professional organization and/or a client industry trade organization and attend functions staged by these groups for the purpose of professional skills/knowledge development, agency promotion and new business prospecting for Padilla
• Manage-up: Making sure your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients, colleagues, the media, business partners, etc.
• Managing and directing outside vendors
• Other duties and responsibilities as assigned

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree or equivalent industry experience
• Experience in business-to-business brands 
• An interest in supply chain sustainability and other related topics 
• Two+ years of relevant professional experience after college in an agency or fast paced corporate setting
• Strong verbal and written communications skills
• Excellent time management skills
• Demonstrated desire for continuous learning
• Ability to sit or stand for extended periods of time and occasionally operate office equipment
• Ability to travel as needed