Karina Mata Farina

Karina Mata Farina has a diverse range of work experience spanning over two decades. Karina most recently worked at PagSeguro International as the Head of Marketing, a position they commenced in February 2021. Prior to this role, they served as the Ecommerce Marketing Manager at PagSeguro International from March 2020 to February 2021.

Before joining PagSeguro International, Karina took a career break for maternity leave from 2018 to 2020. In 2017, they worked as the Digital Marketing Manager for Santista, a Coteminas brand. During this time, they spearheaded a digital transformation, implemented a product photography guide, and set a brand voice for communications.

From 2016 to 2017, Karina held the position of Digital Marketing Manager at Ammo Varejo, a Coteminas subsidiary. Here, they played a key role in delivering and implementing an Omnichannel Customer Experience by mapping the customer journey and streamlining the sales process.

In 2015, Karina worked as the Marketing Manager for Dinda.com.br, a flash sales e-commerce platform specializing in baby and kids products. During their tenure, they implemented strategies that increased new buyers, drove site traffic, and improved return on investment for paid search and Facebook ads.

From 2010 to 2015, Karina filled the role of Marketing Manager at Coquelux, a flash sales e-commerce platform specializing in high-end and luxury brands. Here, they exceeded revenue goals, created a top blogger network, and managed data-driven multi-channel campaigns.

Prior to their work at Coquelux, Karina was an Account Director at Netbooster in 2010, where they improved key account relationships and coordinated various digital marketing projects. Karina also worked at Media Contacts from 2006 to 2010, holding roles as an Account Manager, International Account Executive, and Project Coordinator. In these positions, they exceeded revenue goals, coordinated cross-functional teams, and provided high-quality digital marketing services to international clients.

Karina began their career in 2005 as a Producer and Account Executive at Samba Multimidia. Karina also worked as an Account Executive at iG - Publicidade e Conteúdo LTDA from 2000 to 2002.

Karina Mata Farina completed a Bachelor's Degree in Communication and Media with a specialization in Multimedia Editorial Production from Universidade Anhembi Morumbi in the years 1998 to 2001. Karina then pursued a Master's Degree in Audiovisual Production from the University of Navarra in the year 2002 to 2003.