Dimitris Drakatos

Head of SEO & ASO at Paired

Dimitris Drakatos has extensive work experience in digital marketing and SEO, with a focus on organic growth and content strategy. Dimitris has held various roles in different companies, including Head of SEO & ASO at Paired, FemTech Mentor/Advisor at FemTech Lab, and Organic Growth Mentor at GrowthMentor. Dimitris was also responsible for SEO & ASO at Peanut, where they led a team and drove new MAUs through organic channels. Prior to that, they served as the Global SEO & ASO Manager at Revolut, creating and implementing SEO strategies for all online properties. Before joining Revolut, they worked as an Inbound Marketing Specialist at Workable, where they developed and implemented SEO and inbound strategies. Dimitris also has experience as a Digital Marketing Manager at Pet City SA, where they oversaw all digital marketing efforts, and as a Digital Marketing Specialist and E-shop Administrator at NOBACCO, where they managed SEO and led e-commerce initiatives. Earlier in their career, they worked as an Editor in Chief at Pronews.gr and as an Affiliate Manager at Digitad.

Dimitris Drakatos obtained a Bachelor's degree in Digital Systems from the University of Piraeus, completing their education from 2007 to 2018. In addition to their degree, they have obtained various certifications in the field of digital marketing and technology. These certifications include "Mobile App Marketing 2020: ASO, Advertising & Monetization" from Udemy in April 2020, "Technical SEO Site Audit" from Moz in March 2020, "Advanced Content Marketing," "Advanced Search Engine Optimization (SEO)," "Advanced Web Analytics," "SEO Specialist (Masters Program)," and "Digital Marketing Certified Associate" from Simplilearn in August 2019 and February 2019 respectively. Dimitris has also obtained certifications from Google, including "Google Analytics" in October 2017 and "Google Adwords" in November 2014. Dimitris holds the "Apple Search Ads Certified" certification from Apple, "Email Marketing" and "Inbound Marketing" certifications from HubSpot Academy, "SEO Fundamentals Exam" and "Semrush Certification for SEOs" from SEMrush. Additionally, Dimitris has completed the "ASOdesk Academy" although the specific month and year are not provided. Dimitris has also obtained the "FCE" certification from Cambridge University Press, but the month and year are not specified for this certification either.

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