CRM Manager

Who We Are

Palasino is a new player in the online casino world.  Having operated for over 25 years in land-based casinos in the Czech Republic, PALASINO will bring their renowned gaming and entertainment experience online using the expertise of iGaming industry specialists to launch a new online casino platform.

We are currently hiring a CRM Manager to help shape up our CRM function and consequently ensure sharp and well targeted player communications. As a CRM manager you will be working closely with the Head of Marketing to foresee plan, create and optimize top quality campaigns whilst, enhancing the customers' journey.

What will you be doing?

• Work with the Head of Marketing to create converting customized CRM campaigns for multiple geos and countries, including emails, push, SMS, tournaments and more;

• Manage communication of campaigns across different channels including Email, SMS, on-site and push notification;

• Plan, create, implement, and optimize the CRM marketing strategies, customer journeys and ad-hoc campaigns

• Create customer marketing segments and matching customers’ life cycles including default funnels and localized promotional activities;

• Liaison with other stakeholders and casino managers for display of games and promotions;

• Perform analysis and provide market insights;

• Work to provide additional marketing insights for CRM and customer segments, together with BI;

• Define, analyze and provide outputs of the performance of CRM;

• Identify key opportunities for improvement by using our own data, research and industry insights;

• Develop and maintain an annual campaign calendar;

• Perform quality control checks on the quality and content of all campaigns across different customer segmentation, browsers, device combinations and ensure sign off for all main languages;

• Helping to drive the campaign planning in collaboration with relevant stakeholders;

• Undertaking competitor analysis of current marketing activities and reporting on the findings;

Requirements

• Minimum four years of previous experience in CRM Marketing or advertising role within the iGaming industry
• Proven track record of developing, implementing and driving multi-channel campaigns and campaign strategies based on an understanding of customer needs and customer profile
• Professional solid experience in operating CRM tools, life cycles and in possession of high technical skills
• Experience working with Fast Track platform is beneficial
• Great organization, communication and analytical skills with high attention to detail
• Fluent in English language
• A team player

Our Culture

Palasino seeks to attract highly-motivated individuals from all walks of life that are keen to form part of our team of Palasinocorns and share in the commitment, responsibility, risk-taking and discipline to achieve our company vision.  Our culture promotes uniqueness, a bias for action, and encourages creativity and achievement, values that help us achieve goals and succeed.

What We Offer

• Competitive salary
• Hybrid working, with offices based in Msida, Malta
• Wellness benefit to support active and healthy lifestyle
• Private health insurance
• Performance and bonus structure dependent on achievement of set targets and personal performance
• Discounts from establishments in Malta via the Claudigo app