Terry Williams

Terry Williams is an accomplished marketing professional with extensive experience in brand development and strategic planning across various sectors. Currently serving as the Brand Development Manager at Palm Bay International since April 2018, Terry drives marketing initiatives for multiple brands, overseeing advertising, promotions, and budget management. As a Freelance Consultant for LSP Marketing, Terry focuses on positioning and influencer marketing targeting millennials. Previous roles include a consultant at William Grant & Sons, where Terry developed multicultural marketing strategies and managed brand ambassadors, and Director On-Premise at Absolut Spirits Company, where a successful $9MM marketing plan was executed. Terry's career also includes notable positions at Relay Inc and Persaud Brothers, alongside an educational background featuring an MBA from Columbia Business School and a BS in Civil Engineering from Lehigh University.