Drew Hyland

Digital Marketing Director at Papa & Barkley

Drew Hyland has a diverse work experience spanning over two decades. Drew started their career as an Advertising Account Executive and later became a Student Manager at the Iowa State Daily. Drew then worked as a Strategic Marketing Intern at Centegra Health System before taking on the role of Marketing Manager at Iowa State Daily. Drew joined Centegra Health System again as a Marketing Specialist before transitioning to the field of photography and design. Drew founded their own company, Drew Hyland Photography & Design, where they worked as an Owner for seven years. Afterward, they became a part of the North Coast Journal as a Graphic Designer and later as a Marketing Manager. At North Coast Journal, they were also involved in Special Projects and held the role of Marketing & Special Projects Manager. Drew then moved on to Papa & Barkley, where they worked as a Senior Marketing Manager and ultimately became the Digital Marketing Director. In this role, they managed various responsibilities such as customer acquisition and retention funnels, CRM and email marketing campaigns, digital product roadmap planning, and support for the retail sales team. Overall, Drew Hyland has extensive experience in marketing, branding, design, and digital strategy across various industries.

Drew Hyland earned a Bachelor of Arts (B.A.) degree in Advertising and Environmental Studies from Iowa State University, where they attended from 2005 to 2009. In 2008, they also studied abroad at the University of Otago, completing 15 credit hours. In 2019, Drew Hyland pursued further education in Digital Marketing at General Assembly, with an ongoing duration. Additionally, they obtained a certification in Google Analytics Platform Principles in March 2014, although the institution that provided this certification is not specified.

Links

Previous companies

Iowa State Daily logo

Timeline

  • Digital Marketing Director

    May, 2020 - present

  • Senior Marketing Manager

    September, 2016