Yulia Aleksandrova

Yulia Aleksandrova is the Head of Community & Social at Papier. Yulia previously worked as the Global Social Media Manager at MADE.COM from July 2019 to July 2021. During their time at MADE.COM, they led the global organic social strategy, translated business objectives into organic and paid social campaigns, increased return on ad spend by 69% YoY during key trading periods, and introduced new, data-driven ways to better understand what resonates with local audiences in order to deliver inspiring and relevant content that has real impact.

Yulia is a confident and award-winning leader with a passion for delivering smart, fully integrated and award-winning 360 ̊ campaigns for global and local audiences. Some of their notable awards include Best Use of Pinterest (Highly Commended) at THE DRUM AWARDS FOR THE DIGITAL INDUSTRIES (DADIs) 2020, Best User-Generated Content (Shortlisted) at DIGIDAY AWARDS 2020, Best Interior Inspiration (Shortlisted) and Best Home Product (Winner) at BEST OF PINTEREST AWARDS 2019, and Community Choice (Winner) at PINNACLES CREATIVE ADVERTISING AWARDS (2019).

Yulia Aleksandrova has a Bachelor's Degree in Fashion Communication and Promotion from The University of Huddersfield. Yulia also has certifications from Google in Fundamentals of digital marketing and from HubSpot Academy in Inbound Certification.

Yulia Aleksandrova works with Emily Daborn - Head of Print, Roopal Bhatt - Head of Strategy & Planning, and Louise Barr - Head of Customer Insight. Their manager is Taymoor Atighetchi, CEO & Founder.