Mats Karlöf

Mats Karlöf has extensive work experience spanning several industries. Mats began their career as a Senior Media Planner at Carat Sverige in 1993. Mats then worked as an Account Manager at MEC, where they were responsible for strategic planning and coordination for Shell International Petroleum Company. Mats later joined Bozoka as a Business Development professional, where they developed an integrated speech and text-based communication service for the telecom industry.

In 2001, Mats joined Mediaedge:CIA as the Head of Research, where they led the development and coordination of analytical products and studies for the Swedish and Nordic markets. Mats also managed the company's work and project management process, as well as overseeing staffing and budgets. During their time at Mediaedge:CIA, Mats worked on major projects for notable clients such as Vodafone, Swedbank, and Sony-Ericsson.

In 2005, Mats joined Propellerhead Software as a Product Manager, where they developed and owned product strategies for Reason, the company's flagship product. Mats also played a key role in achieving ancillary product sales forecast and developing the Rack Extensions (RE) business for Reason.

Most recently, Mats has been working at Paradox Interactive since 2018. Mats initially served as a Business Developer and was later promoted to Senior Business Developer.

Mats Karlöf obtained their Bachelor's degree in Economics from Uppsala University from 1990 to 1991. Mats further pursued their education at Stockholm University from 1990 to 1993 and graduated with an MBA degree in Economics and Statistics.