Paramount
Katharine Santeiro is a seasoned marketing professional currently serving as the Director of Integrated Marketing at Paramount since September 2019, where responsibilities include leading influencer strategy and negotiating talent deals for major advertisers. Prior to this role, Santeiro held various positions at Nickelodeon from August 2013 to September 2019, contributing to influencer strategy and executing social campaigns for notable brands across diverse categories. Previous experience includes managing consumer marketing initiatives at The Madison Square Garden Company/Fuse TV, alongside roles at Sesame Workshop and The Sweet Shop Films LLC. Santeiro holds a Bachelor of Science in Business Administration with a concentration in Finance and an MBA in Communications and Media Management from Fordham University.
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Paramount
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Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.