Derek Weidl

Derek Weidl is an accomplished marketing professional with extensive experience in eCommerce, loyalty programs, and digital media strategy. Currently serving as Director of Loyalty Programs at Parkland Corporation since September 2022, Derek previously held the role of Director of eCommerce & Loyalty at M&M Food Market, where significant achievements included increasing eCommerce sales from 1% to 9.5% and leading the rollout of a nationwide Instacart delivery model. Derek's background also features roles at THEMUSEUM, Redcanoe Productions, and Operitel Corporation, showcasing a strong track record in managing digital marketing initiatives, developing engaging online content, and driving business growth. Derek holds an Hon. B. Commerce degree from McMaster University, complemented by a Minor in Film Studies and a focus on marketing.