Ana Alcober Royo

Ana Alcober Royo has a diverse work experience that spans across multiple companies and industries. Ana is currently working as the Global Business Engagement and Retention Director at Parques Reunidos. Prior to this, they held various roles at IKEA Group, including Country Customer Engagement and Loyalty Manager, Country CRM Manager, Country Local Marketing Manager, and Communication and Interior Design Manager. Ana also worked as the Marketing Director at GoIndustry DoveBid and as the B2B and B2C Product Manager at Claranet. Their early career includes a role as an International Sales Executive at SPG Media. Throughout their career, Ana has demonstrated expertise in customer engagement, loyalty strategies, marketing management, and team leadership.

Ana Alcober Royo has a diverse education history. Ana obtained a Licenciatura degree in Administration and Business Management from Universitat Oberta de Catalunya from 2003 to 2006. Prior to that, they completed a Postgraduate degree in Direct Marketing from The Institute of Direct and Digital Marketing in 2000-2001. Ana also holds a Bachelor's degree in International Marketing from the University of Greenwich, earned from 1995 to 1996. Ana started their education journey by completing a Diplomatura in Business, specialized in Marketing, from Universidad de Zaragoza from 1991 to 1994. Ana Alcober Royo has attended various certificate programs as well. Ana obtained a Certificate of Proficiency in English from Cambridge Assessment in 2003. In 2002, they received a Diplôme de Français des Affaires from Chambre de commerce et d’industrie de région Paris Ile-de-France. Additionally, they hold a D.E.L.F, Diplôme d’Etudes en Langue Française 1er y 2nd degré from Ministère de l'Éducation nationale, obtained in 2001. Recently, in 2021, Ana Alcober Royo completed an Executive Program in Customer Experience from IE Business School and a Program in Customer Experience Management from Esade.