Elena González Castillo

Head Of Marketing at Pathmonk

Elena González Castillo has a diverse work experience spanning various industries. Elena is currently serving as a Marketing Manager at Pathmonk since December 2022. Prior to this, they worked as the Head of Marketing and Communication at Fundeen from December 2021 to December 2022.

Elena has also held the position of Marketing and Communication Manager at Acid Tango, an Innovation studio, from September 2019 to January 2022. During this role, they defined strategic priorities, developed KPIs, and created integrated marketing plans.

In their previous roles at Deloitte España, Elena served as a Corporate Communications Consulting (Deloitte Digital) - Senior Lead from September 2018 to September 2019. Elena designed and implemented corporate communication plans and developed informative content for various channels. Elena also organized and supervised events.

Before joining Deloitte España, Elena worked as a Corporate Communications - Senior consultant from October 2015 to September 2018. Elena was responsible for managing internal communication channels and roll-out of strategic messages and campaigns.

Elena's experience also includes working as a Corporate Communications and Digital Marketing Executive at Peris Correduría de Seguros from November 2014 to October 2015. Elena designed and implemented a new digital communications strategy for the company.

Earlier in their career, Elena worked as a Reporter at Press Association, where they planned, created, and edited multimedia content. Elena also served as a PR & Communications Officer at Percy Hedley Foundation, where they developed PR strategies and created communication materials.

Elena's other notable experiences include working as a Content Editor at Dafy, Red Cultural, and a Consultora Comunicación Corporativa at Rooter. Elena has also worked as an Editora contenido web at Mediaset, where they planned, created, and edited multimedia content for a web platform.

Overall, Elena González Castillo has a strong background in marketing and communication, with expertise in strategic planning, content creation, event management, and digital communications strategies.

Elena González Castillo's education history includes a variety of degrees and certifications. Elena started by obtaining a Bachelor's degree in Journalism (bilingual option) from Universidad Carlos III de Madrid, where they studied from 2009 to 2013. In 2013, they pursued a Master's degree in International Multimedia Journalism at Newcastle University, which they completed in 2014.

To further enhance their skills in digital marketing, Elena completed a Master's degree in Digital Marketing at KSchool from 2017 to 2018. Elena then pursued a Minidegree in Growth Marketing at CXL from 2021 to 2022, further expanding their knowledge in the field.

In addition to their degrees, Elena has obtained various certifications to complement their education. Elena obtained a Certificate of Proficiency in English from Cambridge English Language Assessment in December 2014 and a Certificate in Advanced English (CAE) in October 2011. Furthermore, they obtained several certifications in digital marketing, including Email Marketing, Facebook Ads, Google Ads, and Google Analytics Individual Certification, all from CXL and Google, respectively. These certifications demonstrate Elena's commitment to continuous learning and professional development in their field.

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Timeline

  • Head Of Marketing

    December, 2022 - present