Patrik Eriksson Ta

Patrik Eriksson Ta is a seasoned professional with extensive experience in consumer insights and marketing analytics. Currently serving as Consumer Insights Manager at Paulig Group since January 2023, Patrik has previously held roles such as CRM & Customer Insights Analyst at Conversionista! and Customer & Market Insights Analyst at KappAhl, where significant contributions involved analyzing customer behavior and developing brand strategies. Patrik's expertise spans both quantitative and qualitative research methods, utilizing tools such as SQL, R, and SPSS to derive actionable insights from data. Prior roles include CRM Analyst at Willys and Customer Insights Analyst at Axfood, along with earlier positions in market research at GfK and Intermetra. Patrik holds an M.Sc. in Marketing and Consumption and a B.Sc. in Business Administration from the School of Business, Economics and Law at the University of Gothenburg.