David C. is a seasoned marketing professional with extensive experience in digital marketing and customer lifecycle strategies. Currently serving as Lifecycle Marketing Manager at PAX since March 2022, David leads the implementation of innovative email marketing strategies aimed at enhancing customer retention and loyalty. Prior roles include Digital Marketing Manager at The Parent Company, where David directed performance marketing initiatives, and Eel River Organics, focusing on automated email journeys to increase brand awareness and sales. David's career also encompasses a significant tenure at Independent Electric Supply, managing digital marketing for a large wholesale distributor, and earlier roles in web development and creative design at Global Energy Innovations. David holds a Digital Marketing Specialization from the University of Illinois Urbana-Champaign and has contributed to numerous successful campaigns throughout a diverse career.
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