Daniela Maldonado

Daniela Maldonado is a seasoned professional with extensive experience in business development and strategic management. Currently serving as a Business Development Manager at PayJoy since November 2023, Daniela previously held the position of Business Unit Head at Tul from March 2020 to November 2023, overseeing customer acquisition strategies and collaborating with sales and marketing teams. Additionally, Daniela was the Head of Category Strategy and has held various roles including Category Manager and Key Account Manager at Tul, focusing on enhancing top-line growth and profitability. Earlier career experiences include Project Manager and Marketing Coordinator at ProCibernética, as well as a Marketing Trainee at Sanofi Aventis and an HR Trainee at Kimberly-Clark. Daniela holds a degree from CESA and a certificate in Asian studies from Kansai Gaidai University.