Asaf Sinay

Asaf Sinay is an accomplished business leader with extensive experience in the payments and financial technology sectors. Currently serving as Chief Executive Officer at PayMe since July 2021, Asaf also holds the position of General Manager, overseeing digital small and medium businesses' products. Previously, Asaf worked at Isracard from January 2018 to July 2021 as Payments Product Manager, where a flagship SMB payments product was developed under Asaf's leadership, achieving significant user growth and processing over $100 million annually. Prior experience includes a role as Senior Business Analyst at Deloitte Israel, focusing on data analysis and insights, and serving as a Psychometric Guide at One on One Test Preparation LTD. Asaf holds a Bachelor's degree in Accounting and Economics from Tel Aviv University and studied at the Technion - Israel Institute of Technology.