Guy Parsons

Guy was appointed to the board as Independent Non-Executive Director in March 2023. Formerly Chair of Appreciate Group. Guy held senior sales, marketing and operations roles at Accor UK and Whitbread plc, before becoming CEO of first Travelodge and then easyHotel plc. He was previously Chair at online sofa retailer, Snug and Non-Executive Director at Yorkshire Building Society. Guy is a Trustee of Goodenough College and Chair of Goodenough Ventures Ltd.