Djenifer Malkowski

Product Marketing Manager at Paytrack

Djenifer Malkowski has three years of work experience. In 2019, they worked as an Assistant of Marketing and Sales Development Representative at Senior Sistemas. In 2020, they were an Analyst of Marketing at Colabbe - Solução para Admissão Digital, where they were responsible for structuring the marketing area in the startup, conducting product disclosure and new feature campaigns, producing creative pieces for social media, monitoring sales metrics and campaign performance, developing participation in the largest HR event in Latin America (CONARH), rebranding the visual identity and positioning, and auditing SEO content on the blog. In one year of operation, they evolved their solution, consolidated their digital marketing and sales actions, structured the funnel and, with that, gained brand authority and tripled the startup's ARR. Finally, in 2022, Djenifer Malkowski started working as a Product Marketing Analyst at Paytrack.

Djenifer Malkowski has a varied educational background. Djenifer is currently attending Centro Universit\u00e1rio Internacional UNINTER, studying Marketing since 2020. Prior to this, they attended Rockfeller Language Center from 2019 to 2021, where they completed a Curso de Idioma in the field of English as a Second Language. Additionally, Djenifer has obtained several certifications, including Product Marketing from Cursos PM3 in 2023, Curso de OKR from Feedz in 2022, SEO - Do b\u00e1sico ao avan\u00e7ado from Udemy in 2022, Blogs Corporativos from Rock Content in 2020, and Marketing de Conte\u00fado from Rock Content in 2020.

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