Abu Bakr Merchant

Abu Bakr Merchant (Adam) is an experienced strategy consultant and full-stack account executive currently working at Pazo since January 2024, focusing on enhancing retail brands' in-store operations through technology. Prior to this role, Abu Bakr served as a sales development representative at Crest, where expertise in AI-powered supply chain software was leveraged for demand forecasting and inventory planning, and at ADDA, focusing on lead generation and client management. Previous experience also includes roles as a customer relationship specialist at [24]7.ai and branch manager at Lubna's Creations, where business operations, branding, and marketing were key responsibilities. Abu Bakr completed a bachelor's degree in English Literature, Psychology, and Journalism at Bangalore University between March 2016 and December 2020.