Dan Ellsworth is an experienced automotive professional currently serving as Manager of Fixed Operations, Dealer Training and Optimizations at PBS Systems since April 2023, where responsibilities include transitioning dealerships to a new management system. Previously, Dan held the position of Vice President of Business Development at Sym-Tech Dealer Services, focusing on introducing Canadian automotive dealers to innovative F & I solutions. With extensive experience at iA Financial Group, Dan progressed through various roles, culminating as Regional Sales Director for Central and Western Canada, leading dynamic sales teams and developing training initiatives. Earlier career highlights include serving as Managing Partner/General Manager at Westwind Chevrolet Buick GMC, where Dan oversaw the development of a new facility, and as an Automotive Finance and Insurance Sales Trainer at First Canadian Insurance, enhancing sales processes within dealerships.
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