Fulya Guney Manella

Fulya G. currently serves as VP of Demand Generation at Peacock, a position held since 2022. Prior to this, Fulya was VP of Customer Strategy at Girlfriend Collective from 2021 to 2022 and Head of CRM at NBCUniversal Media, LLC from 2018 to 2021, overseeing CRM for major entertainment properties like Universal Studios Hollywood and Halloween Horror Nights. Previous roles include Associate Director of Strategy & Retention Marketing at AT&T, where Fulya was responsible for customer retention strategies for millions of subscribers, and Senior Manager of Strategy & Retention Marketing at DIRECTV. Fulya's career began at Guess?, Inc. as Senior Manager of CRM, and earlier experience includes civil and environmental engineering at Environmental Partners Group, Inc. and academic roles at Northeastern University. Fulya holds an MBA in Marketing from USC Marshall School of Business, an MS in Civil Engineering from Northeastern University, and a BS in Environmental Engineering from Orta Doğu Teknik Üniversitesi.