Justin George

Justin George has extensive work experience in the food and beverage industry. Justin is currently the Market President - Colorado at Peak Beverage since January 2023. Prior to this role, they served as the Vice President of Operations at Peak Beverage from August 2019 to February 2023.

Before joining Peak Beverage, Justin held various managerial positions in renowned hotels and resorts. Justin worked as the Assistant Director of Food and Beverage at Brown Palace Hotel & Spa, Marriott Autograph Collection from September 2018 to August 2019. In this role, they oversaw multiple dining outlets and led the banquets and events team, contributing to revenue growth.

From 2016 to 2018, Justin served as the Co-Store Director at Mariano's, where they managed a large retail grocery operation with multiple food and beverage outlets and a significant annual revenue.

Prior to that, they were the Director of Food and Beverage at Freehand Chicago (2015-2016) and the Operations Manager at W Chicago City Center (2012-2015), where they oversaw food and beverage operations in hotels.

Justin's career also includes roles at Marriott International, where they served as the Assistant Restaurant Manager at JW Marriott Washington DC and completed the Management Development Program. Justin also had an internship at Aqueous Restaurant in Falling Rock Hotel at Nemacolin Woodlands Resort and held positions at The Nittany Lion Inn and Westin New York at Times Square.

Overall, Justin George has a diverse background in food and beverage management, with experience in leading teams, driving revenue growth, and overseeing high-volume operations in luxury hotels and resorts.

Justin George attended Penn State University from 2006 to 2010, where they earned a Bachelor of Science degree in Hotel, Restaurant, and Institutional Management. Justin also obtained certifications in WSET Wine Level 2 with Distinction and Level 1 Spirits with Distinction, from the Wine & Spirit Education Trust.