Robin Dimond

Robin Dimond is the VP Marketing at PeakActivity. Robin has over 10 years of experience in marketing, with a focus on social media and digital marketing. Robin has previously worked as a Marketing Strategist Consultant at City Furniture, where they created a new process for integration of all traditional and digital marketing campaigns to increase overall brand exposure and excitement. Robin also implemented new operational best practices for the companies social commerce and visual brand guidelines.

At PeakActivity, Robin has continued their work in social media and digital marketing. Robin has designed new paid social media post strategy for increase engagement and brand exposre on Facebook, Instagram, Twitter, and Pinterest for three separate accounts within one parent brand while retaining individualized brand affinity. Robin has also created new brand standards for digital engagement copy including product, email, and social commerce posts which have resulted in increased conversion.

In addition to their work in social media, Robin has also developed a Social Media posting strategy and content calendar to leverage current brand promotions geared toward current and potential customers. Robin has also integrated shopable User Generated Content onto websites home page, PDP, and Gallery pages to drive an organic and true to life vision of the brand.

Robin is also responsible for tracking and reporting on all KPIs including click, hovers, conversions, likes, follows, shares, and engagement rates across social media as well as ecommerce platform. Robin also creates accurate reporting for P&L related so all social

Some of their coworkers include Adam Jones - Technical Architect, Rich Viens - CFO, and Karen Everett - VP Mobile Solutions. Robin Dimond reports to Manish Hirapara, CEO.