Allison Borrow

Director of Revenue Marketing at PebblePost

Allison Borrow has a diverse work experience spanning a variety of marketing roles and industries. Allison is currently the Director of Revenue Marketing at PebblePost, a position they started in February 2023. Prior to this, Allison worked as a Marketing Consultant at AM Marketing LLC from January 2018 to present. In this role, they provided B2B marketing strategies and branding consulting services to help businesses optimize their marketing investments.

Before their current positions, Allison held several roles at different companies. From January 2023 to February 2023, they were the Senior Director and Head of Marketing at 24 Hour Home Care, where they rebuilt the marketing organization and established marketing initiatives that drove a significant number of leads. From March 2020 to January 2023, they were the Director and Head of Marketing at the same company, where they developed marketing strategies and introduced processes and best practices.

From April 2019 to March 2020, Allison worked as the Associate Director of Marketing, Americas at VDX.tv. In this role, they supervised the marketing team, established campaign messaging and strategy for a company rebrand, and negotiated rates with vendors. Prior to this, they were the Senior Marketing Manager, Americas at the same company from August 2016 to April 2019. In this role, they led the marketing department for the Americas, directing content marketing, field marketing, email campaigns, and public relations. Allison also worked closely with the Sales and Product teams to support new product launches and developed strategies for channel marketing, communications, sales enablement, and account-based marketing.

Before VDX.tv, Allison worked at MediaMath from March 2015 to August 2016. Allison held the roles of Brand Marketing Manager and Event Marketing Manager, where they developed customer engagement campaigns, communicated customer feedback to influence sales and marketing materials, and contributed to product development. Prior to that, they were an Event Marketing Specialist at the same company from February 2014 to March 2015.

Allison's early career includes roles at Council on Foreign Relations as a Special Events Associate from July 2011 to February 2014. In this position, they gained experience in event management, budgeting, and vendor engagement and developed promotional materials. Allison also had internships at Dolce & Gabbana, Digital Realty, and ABC Television, where they gained exposure to creative services, marketing events, and sales.

Overall, Allison has a strong background in marketing strategy, branding, event management, and leadership roles.

Allison Borrow holds a Bachelor of Business Administration (BBA) degree with a major in Marketing and a minor in English from Hofstra University. However, the specific start and end years of their education at Hofstra University have not been provided.

Links

Previous companies

Council on Foreign Relations logo
24Hr HomeCare logo

Timeline

  • Director of Revenue Marketing

    February, 2023 - present