Jimena Laino

Jimena Laino is a seasoned marketing professional with extensive experience in brand management and strategic marketing. Currently serving as Senior Brand Marketing Manager at PedidosYa since May 2021, Jimena is responsible for CRM strategy and execution. Previously, Jimena held key roles at LVMH as Brand Manager for Chandon, overseeing the marketing plan for the leading sparkling wine brand, and at Unilever, where responsibilities included leading marketing strategy and product management for Rexona and Skip in Latin America. Early career experiences included roles at Bayer and Shell, focused on marketing and sales analysis. Jimena holds a degree in Contador Público and a degree in Licenciatura en Administración de Empresas from Universidad de San Andrés, with an additional academic exchange at The College of New Jersey.