Marcella Alves

Marcella Alves is an accomplished marketing professional with extensive experience in marketing operations and project management across the B2B sector. Currently serving as Marketing Manager at Pegasus since July 2020, Marcella has demonstrated expertise in developing and executing comprehensive marketing strategies, resulting in enhanced engagement and conversion rates. Previous roles include Marketing Success Specialist and Marketing Executive, where Marcella excelled in managing multichannel campaigns and event management, achieving significant increases in marketing ROI. Educational credentials include a Master of Business Administration in International Business Development from Polytechnic of Leiria and a Bachelor's degree in International Business Management from Instituto Politécnico de Bragança, complemented by studies in European Management at Technische Hochschule Wildau.